overview
SimpleOffers is a unique advertising and bank loyalty program designed to help restaurants grow their business by placing advertising incentives within customer’s online bank statements. SimpleOffers leverages bank transaction data to create targeted advertising campaigns based on zip code, purchase history, and competitors spend.
Responsibilities
Having worked with private investors for many years, I often acted as a creative and technology consultant/SME for new business and M&A opportunities. For SimpleOffers, I researched, designed and implemented the plan to re-brand a marketing platform that targeted the dining industry with a revolutionary new cash back program with major banks. I created the company name, the logo and tagline, while working with the Sales & Marketing team to develop the sales strategy and marketing content.
PROJECT TYPE
Corporate Identity, Brand Strategy, Marketing and Website Design
ROLE
Brand Strategy, Sales & Marketing Support, Ideation & Execution, Website & Product Development, Executive Sponsor & Project/Team Lead
CONTRIBUTORS
eCompanyStore Executive Leadership, Sales, Creative Services & Technology Team, RealView TV (Video production), MD Debranski (Website UI)
Design
Corporate Identity / Marketing Collateral
