overview
Consumer Product Division
In 2009, eCS made the strategic decision to expand its business to develop a product line marketed directly to consumers. Based on our experience with promotional product sales, our mission is based on the following criteria:
1. Develop a product line that has a proven track record in sales.
2. Create a product that has a strong personal affinity
3. Make the product unique, creative & simple
As a result, we designed and developed a Collegiate-licensed product line called BIGshooz.
Responsibilities
I’ve always wanted to create a product idea, bring it to life, and produce the final product from start-to-finish. That’s where BIGShooz started; a fun & creative product based on a staple commodity, the writing pen. Our goal was to license, create and sell the product across the country. I designed and pitched the concept, created a team to build the product development plan, including overseas manufacturing, develop the sales strategy and build market share. I designed and developed all product, design and sales marketing content.
PROJECT TYPE
Product Ideation & Design, Corporate Identity, Brand Strategy, Marketing and Website Design
ROLE
Product Concept & Sculpting, Product Development & Manufacturing, Brand Strategy, Sales & Marketing Support, Ideation & Execution, Website & Product Development, Executive Sponsor & Project/Team Lead
CONTRIBUTORS
eCompanyStore Leadership Team, Key/Lead Contributor in Product Development, Branding/Corporate Identity, Logo, Tagline, Website Design, Package Design, Marketing Collateral, and Sales Strategy.
Design
Corporate Identity / Marketing Collateral
