overview
34 Promotions is the new competition in the advertising specialty industry, led by successful football player and businessman, Herschel Walker. With a proven track record of building careers in sports and business, Herschel realized that “promotion” has been at the center of many of his endeavors. As he explored several promotional business opportunities, Herschel observed that there is a significant void in the marketplace for competent, minority owned promotional products providers… focused on the Fortune 500. His vision…to create a world class, minority owned promotional products company that delivers online stores, creative merchandise ideas and outstanding service to major corporations in the U.S. 34 Promotions has partnered with Atlanta, GA based eCompanyStore to deploy an unrivaled solution for the $17B promotional industry.
Responsibilities
Acted as a creative and technology consultant/SME for a new business partnership. I worked with Leadership, Sales & Marketing teams to develop the sales and marketing plan and deliverables. I performed market research, brand ideation, logo, tagline and designed the website and promotional marketing material.
PROJECT TYPE
Corporate Identity, Brand Strategy, Marketing and Website Design
ROLE
Brand Strategy, Sales & Marketing Support, Ideation & Execution, Website & Product Development, Creative Design Services, Team and Project Lead Strategy
CONTRIBUTORS
eCompanyStore Sales Leadership, Creative Services & Technology Team
Design
Corporate Identity / Marketing Collateral
