_psd-xl.jpg)
overview
Whether engaging employees, clients or prospects, make it memorable; especially, when we want to make a great first impression. That initial interaction can sometimes be a defining factor in winning or losing an opportunity. So we didn't rob a bank, instead creating a brand blueprint of our service offering. Make it fun, make it interactive, and make them smile with creativity & see the value you bring to the bank.
Responsibilities
This was a really fun challenge. The bank concept was a great vehicle to showcase our approach as a trusted partner. We wanted to demonstrate our creative experience, and focus on the prospect's perspective, engaging them through the journey . With simple instructions provided, the business contacts were walked through the process of unpackaging the bank, removing the RFP proposal, and removing the bank roof to access the vault containing the USB drive with the electronic version. Engaging, creative and memorable - job well done.
PROJECT TYPE
Business Development - Creative Marketing Proposal
ROLE
Prospect Development with Sales Leadership, Campaign Concept, Ideation & Execution
CONTRIBUTORS
Executive Leadership, Sales & Marketing, Creative Services Team