overview
Standing out above the competition can often be a challenge, especially when targeting clients that are highly sought after - by everyone. I believe the right formula for a compelling story is not just what you are saying, but also how we communicate and leaving a lasting impression. With many opportunities, the strategy was to delight the customer in how we service them, elevate their brand awareness and how we help make connections
Responsibilities
Go big, go bold, and get creative. There are many aspects to branding, especially the voice behind the brand and the audience it speaks. Breaking down our program offering relevant to their own brand and objectives, is a very effective approach. When done properly, you can reinforce the value you bring to the partnership. The custom toolbox was designed as brand tools with a creative mapping of business services to automotive tools, complete with a laser-engraved wood top, and a signed message from leadership on the inside, and a copy of the Proposal in the bottom drawer.
PROJECT TYPE
Business Development - Creative Marketing Proposal
ROLE
Prospect Development with Sales Leadership, Campaign Concept, Ideation & Execution
CONTRIBUTORS
Executive Leadership, Sales & Marketing, Creative Services Team