overview
This creative proposal was 'lit' and spanned the world. A global transportation & logistics company needs a business that understands the complexities of servicing a global transportation corporation. Capturing the attention of key stakeholders when presenting our capabilities can be difficult to stand out. With multiple stakeholders and a flurry of vendors waiting to make the final pitch, they can all tend to blend together for the audience. So, we chose to supplement our demo with a custom 'Brand Strategy', to 'activate' when the presentation began and woven throughout the dicussion.
Responsibilities
The plan showcasing our proposal was to create an elegant, illuminated, custom-branded piece that will be sent prior to the discussion and referenced throughout the presentation. The wooden base included a small battery and switch to turn on the led lighting. Main color is blue, while an additional red-LED light is activated when the Brand Strategy panel is inserted into the base. Our proposal was included in the piece.
PROJECT TYPE
Business Development - Creative Marketing Proposal
ROLE
Prospect Development with Sales Leadership, Campaign Concept, Ideation & Execution
CONTRIBUTORS
Executive Leadership, Sales & Marketing, Creative Services Team